Thomas Guilbert is a professional strategic marketing manager with over ten years of experience. He has extensively collaborated with cross-functional teams in various industries, contributing to their growth and exposure through innovative advertising campaigns.
Thomas has a broad academic background and has earned degrees from top universities. He graduated from AgroParisTech with a Master of Science in Life Science Engineering, HEC Paris with a Master of Business Administration degree, and Prepa Janson de Sailly, specializing in biology, mathematics, chemistry, and physics.
With such a solid knowledge base, Thomas quickly began his professional career. As a digital marketing consultant at Nextedia Group, an innovator in boutique consulting, Thomas accelerated the digital transformation of several leading French firms, including L’Oréal, Air France, and LVMH. His effort resulted in redefining their marketing with user testing, quantitative analysis, and other marketing tools.
Thomas took his digital marketing experience to the marine life industry at Nausicaa Aquarium, starting to merge his science and marketing backgrounds. He developed a comprehensive 360 media campaign for Europe’s premier aquarium for print, television, radio, and online platforms. Initially creating the campaign for London and the Southeast, he customized the venue’s offerings for the entire UK market and introduced an inbound marketing strategy that resulted in a drastic increase in net ticket sales.
Thomas’s journey in digital marketing led him to become head of e-commerce for skincare at L’Occitane en Provence, where he effectively engaged his dual degree in marketing and life science engineering. Thomas headed acquisition, retention, and influence initiatives that tripled ROI on Meta and Google and increased YoY sales by 36% for the brand Melvita. He expanded these brands’ market reach by introducing them to Amazon and other e-distributors, leading to over one million euros being generated in incremental net sales in two years.
He had accomplished on top of two major milestones here:
- Out of 8,000 employees worldwide, he was one of 12 chosen to participate in L’Occitane’s Horizon program, a select initiative for future leaders.
- He attended the One Young World Summit, an event dedicated to highlighting young, influential leaders and their innovative solutions to critical problems.
Thomas has now a significant influence in the field of wellness wear. He is the head of marketing at HAVN, a revolutionary athletic wear company specializing in EMF protection. He spearheaded acquisition, retention, and content tactics to magnify the brand’s exposure and growth potential, using his scientific background to communicate technical concepts in a way that resonates with consumers and sells more. Using Google and Meta Ads campaigns, he developed a scale model that amplified net sales by 125% based on the fourth quarter statistics for 2022 and 2023.
Thomas will continue to advance his digital marketing and e-commerce career, helping brands grow and contribute to the fusion of health and technology. He will collaborate with industry and health experts to stay innovative and share his knowledge.
