As people find themselves stuck in a world all about working to the bone and bombarding their brains with never ending streams of information, the desire for a good night’s sleep has become a precious commodity. This shift in priorities has given rise to a unique travel trend:
This experience also goes by the name sleep tourism. Why falling asleep has become a luxury and what unique types of accommodations are emerging to meet people’s need for a good night’s sleep. Some of the cities that have adopted this idea include; the energetic city of Los Angeles which has developed into a sleep tourism destination.
The Rise of Sleep Tourism
A term such as sleep tourism which may have originally appeared to be strange is now perfectly acceptable in the hospitality industry. As stated by the LA Post, tourists are experiencing desire for sleep as one of the values that they explicitly expect from locations they visit, such as:
- Chronic sleep deprivation: Numerous and long working hours, rush, multiple distractions, and irregular sleep schedules have become widespread, and that is why people seldom sleep enough.
- Wellness focus: Get Sleep is highlighted as a basic necessity in overall health with overall fitness becoming popular.
- Luxury experiences: Customers want and are willing to spend more to have the best night’s sleep which in turn compels hotels to offer unique and quality services.
LA: An Unplanned Home for Sleep
Whenever it comes to Sleep tourism in LA is steadily experiencing an increase. LA is widely recognized as a city which offers a living in entertainment, and associated with the velocity of the term ‘fast’, the city became famous for its sleep option. LA’s downtown Hotel Figueroa is an ideal example for this trend.
They call it the Rest & Recovery Suite that provides the comfort of solitude amidst all the commotion. Furnished with sleep enhancing technologies, ranging from red light source therapy lamps to tailor made pillows, the suite underlines the hotel’s motto: enhancing the wellness of the guests.
Global Sleep Tourism Destinations
LA is not the only one that has set its sight on hosting the sleepy-heads turning into tourists. There are so many destinations in the world, and they are all eager to draw the attention of tired citizens, who do not get enough sleep.
- Wellness retreats: Thai, Balinese and Indian massages are performed in countries like Thailand, Bali and India respectively, the environment being very calm with treatments that are very relaxing.
- Luxury hotels: Business destinations like; Dubai , Tokyo and New York are some of the places that host luxurious hotels with modern sleeping comforts.
- Sleep-focused destinations: Certain areas are mapping themselves as sleep destinations, meaning no artificial light pollution, fresh air and low noise pollution.
Sleep Tourism in the future
With the development of sleep tourism, more and more innovative services for the hospitality industry will appear. The hotels and resorts will also be expected to fund scientific research in sleep, partner with sleep geeks, and provide customers with sleep tailored to their needs. Moreover, there is an opportunity for coming up with niche sleep tourism products that involve sleep services appropriately bundled with accommodation and other sleep enrichments.
Conclusion
Basically, sleep tourism is a phenomenon that has come to stay and is as relevant today as tourism itself because people are becoming more conscious about the need to sleep. With people finally learning to get tired and take a break from their grueling schedules, destinations like LA are ready to answer the call. Through promoting sleep and providing varied sleep opportunities, such places are targeting visitors who lack sleep and at the same time improving inhabitants’ quality of life. To read more information, please find this article in the Los Angeles Post.
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contact person : Natasha Kleinman
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