For women over 40, life is full of transitions, and defining a personal style that truly resonates can be both liberating and challenging. Kerry Brownell, an experienced businesswoman and leading stylist, has dedicated her career to empowering these women, helping them feel more confident both in front of the mirror and in their communities.
Through her expertise as a stylist, the correct clothing selection, and accessories, Kerry has been making a significant impact in people’s lives. Recently, she was interviewed about her work and business, discussing how it operates, the direction it’s heading, and how she is creating the ideal environment to support women over 40.
A Focus on Brand Building and Niche Market
As Spring approaches in Australia, Kerry Brownell is preparing for one of the busiest times of the year. “For us, the 1st of September marks the beginning of Spring, so we’re transitioning into warmer weather,” she explains. This season not only brings a change in climate but also signals a potential shift in the direction of Kerry’s business. Her primary goals are to promote her brand and market her services to women over 40.
Understanding her target market is essential, and through experience, Kerry has identified that the women she can help the most are those who want to make a change, want to feel more confident, and are ready to invest in themselves.
With the guidance of her business mentor, Aaron Sansoni, Kerry has refined her focus. Many of these women face new challenges related to their appearance, personal lives, and careers. Kerry is concentrating her services on this specific group, aiming to help them navigate these new phases with confidence.
Developing Innovative Services
In the interest of her clients, Kerry is focused on continually improving her services. One of her latest innovations is a styling membership offered as a subscription service. This subscription model allows clients to continue receiving styling sessions, wardrobe reviews, and consultations beyond their initial session. “It’s like having a personal styling coach or mentor,” Kerry explains, emphasizing the effectiveness of ongoing professional support.
Kerry also recognizes the importance of accessibility and convenience for her clients. She understands that while clients may not need her assistance every day, having the option of a subscription ensures that she’s available whenever they do. This level of accessibility sets Kerry apart from other stylists, ensuring her clients never feel alone in their style decisions.
Embracing the Concept of Dress Hire
In response to the rising cost of living in Australia, Kerry is exploring the idea of introducing a dress hire service to offer fashionable options that are more affordable for her clients. Many women would love to buy a new outfit for every occasion, but the reality is that most of these outfits are only worn once, making it an expensive habit. “Why not gather some dresses and start hiring them out?” Kerry suggests. This approach not only addresses her clients’ financial concerns but also offers a sustainable solution to the problem of fast fashion.
By carefully selecting high-quality dresses for hire, Kerry can provide clients with stylish options while promoting a more eco-conscious approach to fashion. “If I can offer a selection of dresses in various sizes for hire, I can style clients, offer hair and make-up, and complete their entire look for any event,” she explains. This service allows Kerry to deliver professional styling without the need to invest in large quantities of retail stock.
Building Confidence from the Inside Out
In Kerry’s view, styling is more than just putting together an elegant outfit; it’s about transforming how a client feels about themselves from the inside out. “It’s not just a physical change—it’s a mental one as well,” she explains. Many of her clients are likely going through significant life changes, such as weight gain, a career shift, children are grown up and now independent, and they need help with how they look and feel about themselves.
Kerry emphasizes the importance of addressing the psychological aspect when making a life-changing style transformation. Kerry’s approach goes beyond selecting clothes and accessories; it’s about helping her clients see themselves in a new light, educating them to accept their shape and size for who they are, and getting them to realize that the perception of themselves will change and their confidence will grow.
Expanding Through Collaborations and Events
Looking ahead, Kerry plans to connect with more women by organizing collaborations and events that specifically support women over 40. Kerry intends to partner with specialists in nutrition, fitness, and other areas of personal development.
These collaborations will focus on issues that often affect women over 40, such as menopause, weight gain, and other health-related challenges. “It’s about addressing real life circumstances that we all have to face—it’s just life!”
Kerry is committed to building a supportive community where women can empower each other.
Conclusion
Through her work, Kerry Brownell demonstrates that style can be a powerful tool for personal transformation. By specializing in women over 40, she empowers her clients to navigate life’s changes with confidence and grace through her unique product offerings. As she continues to grow her business and build her personal brand, Kerry is dedicated to enhancing the value she brings, by helping other women over 40 look and feel their best whilst entering this next chapter of their life.
Ready to transform your style and confidence? Connect with Kerry Brownell today on LinkedIn to explore personalized styling options and discover how you can feel your best.
