Setting up a website may be an overwhelming challenge for many business owners whose expertise lies in industries unrelated to technology. Website development involves a fine balance of design aesthetics, functional coding skills and content creation. A weakness in any one of those skills can result in an inferior or broken website.
According to a 2022 poll by the Bipartisan Policy Center and Public First, 74% of small business owners believe digital skills are crucial for their business, yet only 21% are early adopters of new technology. These technical barriers often lead to stalled website projects and lost sales opportunities.
Of course, hiring web developers, designers and content creators is an option. However, for a startup or small business, spending thousands of dollars upfront is a major and high-risk investment.
Automation is King
Quite simply, small businesses in their infancy rarely have the cash flow needed for extras, and this includes hiring web design firms to build a website. Growing sales as quickly as possible is at the forefront of each business day. An online presence is crucial, but tapped-out resources often lead to this focus going to the wayside, even when the business owners know its value.
Contracting an external web developer often comes with additional hardships, like stretched-out timelines or misconstrued branding goals. What results is more frustration and lost sales opportunities.The solution, according to Matt Abrahams, CEO of B2B platform Honcho, is automation.
Overcoming the Challenges
Honcho.com has launched a new website builder to simplify the process of website building. The tool is designed for individuals with minimal technical skills, allowing them to create, design and launch a website in minutes.
“We know many business owners fail to get their business website up and running, and their business really suffers as a result,” said Abrahams. “They stall as they have limited technology or creative skills. Honcho’s website builder does not require technical competence. A business can launch its professional website in minutes without any special skills.”
Unlike other products in the market, users do get significant creative freedom to create a unique website; however, Honcho is equipped with a plug-and-play format that guides the user from the beginning to launch. This is particularly beneficial for small businesses looking to get online immediately and with minimal stress.
Time is Money in Business
The standout feature of Honcho’s website builder is its speed. Unlike traditional website development, which often takes months, Honcho’s tool promises to have a client’s website ready for launch in minutes.
“The speed of our website builder is unparalleled,” Once launched, our clients can then make as many design and edit changes as they like without extra cost.”
The focus on speed does not compromise quality, Abrahams points out. The platform offers a range of customization options, so users can create a website that is both aesthetically pleasing and functional. Honcho also provides a library of professional images and text suggestions to help users create visually pleasing pages and compelling content effortlessly.
Cost-Effective for Startups
Cost is another critical factor for small businesses. The traditional route of hiring a web developer or agency can be prohibitively expensive for startups with limited budgets. Honcho’s website builder addresses this by offering the base create and launch service free of charge, with users only needing to pay for monthly hosting.
“Startups and small businesses often struggle with tight budgets,” Abrahams explains. “We’re enabling more businesses to get online and reach their customers by removing the costs associated with website development. Our model allows users to design, build and launch their sites for free, and they only pay for monthly hosting.
While Honcho declined to provide any definitive client numbers for its website builder, Abrahams said the company has helped more than 800,000 clients in business and client sign-ups for the new platform are already in the thousands.
Industry Insights and Market Potential
The website-building industry has seen significant growth over recent years. According to a report by Grand View Research, the global website builder software market was valued at $6.4 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. This growth is driven by the increasing demand for online presence among small and medium-sized enterprises (SMEs).
Honcho’s method positions it well within this expanding market. The company’s focus on ease of use and accessibility aligns with broader industry trends, where user-friendly and affordable solutions are in high demand. Integrating AI and automation in web development is also expected to drive future growth, making it easier for non-experts to create and manage websites.
Honcho’s Competitive Edge
Honcho’s new website builder differentiates itself from competitors like Squarespace and Wix by offering a unique combination of simplicity, speed and affordability. Launching a website in under a minute is a significant advantage, especially for non-technical business founders who need to promote their business and build cash flow quickly.
Moreover, the free-to-launch model is particularly appealing in today’s economic climate, where businesses want to minimize costs wherever possible.
“We’ve been in stealth mode, refining our product based on user feedback,”
Honcho’s website builder represents a significant advancement in web development. Combining speed, simplicity and cost-effectiveness offers a compelling solution for businesses looking to establish their online presence quickly and efficiently.
“We are excited to use our expertise to help small businesses around the world thrive and grow.
